On 22th - 25th of November at the Eurostars Thalia Hotel in Prague was held the last edition of the Congress of East Meets West Direct in 2016. The event, as usual, was focused enormous attention of European FMCG suppliers from countries such as Spain, Poland, France, Germany, Czech Republic, Russia, Serbia, Latvia, Lithuania, Croatia and Ukraine.
This time, we have expanded our offer with the opportunity of meeting purchasing managers in their headquarters of retail chains in Prague. Also for the first time we were organized meetings with representatives of one of the largest European petrol stations and interesting distributors who are often providing access to up to several thousand points of sale. Very interesting was also "the expert table" where suppliers could talk to experienced trading experts about the possibilities of development in a provided market.
The presence of the leaders of the Czech market sectors as NORMA, BALA or MOL affirm the belief that Prague is the right place for this kind of meetings.
At the meetings there were also retail chains from Ukraine, Romania, Croatia and Poland. A real highlight for suppliers of cosmetics and household chemicals was presence of three the largest drogery chains in the Ukrainian market Watsons, PROSTOR and EVA.